AVI-8

A brand interview with AVI-8 timepieces.

The brand really began as part of a conversation between us as watchmakers, and a group of aviation and history enthusiasts. It's no secret that aviation has been a central theme to mens watches but we wanted to, and believe we have, reframed what the aviation watch genre could be.We also wanted to produce watches that were well built, affordable and with a unique look that made each piece as much as a collectable as a functional piece of timekeeping.

Well the brand is pronounced AYVEE-ATE, a phonetic of aviate, which captures who we are really – an unexpected take on aviation. It of course looks great and harkens back to squadron call out or aircraft references.