In October last year. Apple Watch has announced the Hermès special edition. The Hermès Watch looks awesome and costed. But Apple will now let you buy Hermès bands separately. The company is also adding a new collection of single tour and double tour Hermès bands.
The Apple Watch Hermès has been a rare, expensive fashion accessory as bands are going to be priced accordingly, from USD340 to USD690. But it's still going to be cheaper to buy a stainless steel Apple Watch with a nylon band (USD549 or USD599) and a separate Hermès band.
The Apple Watch Hermès will be available in selected Apple Stores, Hermès stores and on Apple's and Hermès websites. Apple is probably going to roll out the bands with the new variants on April 19.
Single tour bands in 38mm and 42mm are going to cost USD340. All double tour variants are going to be priced at USD490. And finally, the iconic brown leather Hermès Cuff band is going to cost USD690.
The new colors is also available on April 19. In addition to brown, gray, black, red and blue, Hermès is going to produce green, white, orange and dark blue bands.
Orange is the dominant color in Hermès branding, so the company is finally adding orange to the lineup. The handcuff band is going to be available only in brown. Double tour bands are only available for the 38mm Apple Watch.
Single Tour ( 38mm / 42mm )
Double Tour ( 38mm )
Cuff ( 42mm )
And finally, you'll still be able to buy a complete style with a brown leather band and a stainless steel Apple Watch. Hermès has been using brown leather with a white seam for its mechanical watches. The company is reusing the same design paired with an Apple Watch. The seam on other bands shares the same color as the band itself (except the “Bleu Jean” blue one). Hermès is making the straps in its French tannery.
Watch bands are a key element behind Apple's strategy when it comes to the Apple Watch. Many users already swap their bands regularly. If the company can refresh the band lineup regularly, enthusiastic customers are going to buy new bands.